Joe LackeyCopywriters: Stay away from “the best.”Thinking, they say, is generally a good thing.2 min read·Sep 22, 2021----
Joe Lackey“There are no dull products, only dull writers.”Wise words from the GOAT himself.2 min read·Jun 3, 2021----
Joe LackeyThe most overlooked way to write conversationally (and how Cormac McCarthy does it so well)Spoken language doesn’t always follow the rules.2 min read·Apr 16, 2021----
Joe LackeyWhat your spam folder can teach you about writing email subject linesThere’s no shortage of content on how to write email subject lines.4 min read·Mar 17, 2021----
Joe Lackey24 extraordinarily well-written sentences in classic American literatureLet’s dig in — in no order or rank.4 min read·Mar 6, 2021----
Joe LackeyThe simplest, most obvious way to practice writing. (Hint: You already do it every day.)You’re gonna feel silly when I tell you what it is.3 min read·Mar 4, 2021----
Joe Lackey3 ways to write conversationally and follow grammar rules at the same timeIt’s a slippery slope.4 min read·Feb 28, 2021----
Joe LackeyWant to write like Hemingway? Read Anne Frank.Nothing, it seems, would bring together a lion-hunting, plane crash-surviving, deep sea-fishing World War 1 vet and an annex-hiding…5 min read·Feb 10, 2021----
Joe Lackey3 things copywriters can learn from technical writers (and vice versa)One sells, the other instructs. One calls to action, the other describes an action. One wants persuadability, the other wants usability.4 min read·Feb 7, 2021----