Joe LackeyCopywriters: Stay away from “the best.”Thinking, they say, is generally a good thing.Sep 22, 2021Sep 22, 2021
Joe Lackey“There are no dull products, only dull writers.”Wise words from the GOAT himself.Jun 3, 2021Jun 3, 2021
Joe LackeyThe most overlooked way to write conversationally (and how Cormac McCarthy does it so well)Spoken language doesn’t always follow the rules.Apr 16, 2021Apr 16, 2021
Joe LackeyWhat your spam folder can teach you about writing email subject linesThere’s no shortage of content on how to write email subject lines.Mar 17, 2021Mar 17, 2021
Joe Lackey24 extraordinarily well-written sentences in classic American literatureLet’s dig in — in no order or rank.Mar 6, 2021Mar 6, 2021
Joe LackeyThe simplest, most obvious way to practice writing. (Hint: You already do it every day.)You’re gonna feel silly when I tell you what it is.Mar 4, 2021Mar 4, 2021
Joe Lackey3 ways to write conversationally and follow grammar rules at the same timeIt’s a slippery slope.Feb 28, 2021Feb 28, 2021
Joe LackeyWant to write like Hemingway? Read Anne Frank.Nothing, it seems, would bring together a lion-hunting, plane crash-surviving, deep sea-fishing World War 1 vet and an annex-hiding…Feb 10, 2021Feb 10, 2021
Joe Lackey3 things copywriters can learn from technical writers (and vice versa)One sells, the other instructs. One calls to action, the other describes an action. One wants persuadability, the other wants usability.Feb 7, 2021Feb 7, 2021
